It’s personal! Customisation, choice, control: consumer-centric strategies for success
Big Data is the game-changer driving growth for today’s successful consumer brands. Gone are the days of generic marketing to broad, socio-economic cohorts. In an age where our digital footprints are left everywhere, we can build individual profiles of customers and engage with them directly, across numerous channels, and with pinpoint accuracy – even predicting future buying patterns. UK consumers are among the most digitally sophisticated in the world. Digitalisation, therefore, is an imperative. Nuanced targeting is only half of the success story, however; your brand proposition must be on point, too.
To thrive in this technologically complex and commercially competitive sector organisations need exceptional leaders with the vision and ability to drive innovation whilst maintaining a strategic grip on business fundamentals. They also need the CTOs, CIOs, CISOs and technology executives with the talent to harness the latest tools for greater operational efficiency and to engage with consumers in the innovative and increasingly sophisticated ways they demand
Seymour John is a strategic partner for high impact talent management in the following subsectors: