Stephen Whitfield

Head of Brand & Content

Steve’s role is to tell the world about what we do and how we do it. When he’s not creating value-added insight for our growing fanbase he’s gently persuading us all to stay ‘on message’.

A freelance writer and editor for over 20 years, we finally persuaded him to sell his soul to The Man in July 2018. His experience is wide ranging, covering everything from commercial copywriting for large corporates like Microsoft, HP and Castrol to business insight articles, strategy documents and funding bids. He even edited a white paper on consumer credit for the then Labour government (which, with hindsight, was extraordinarily off the money in light of the financial crash a year later!).

Having become bored by the fact that everyone was wanting to say the same thing, he changed focus and set up a creative agency with his wife, which specialises in the delivery of visual arts projects. From arts strategies and fundraising to exhibition curation and marketing, they work with local councils, galleries, arts organisations and artists. And before their funding was cut, they also developed and delivered arts programmes for Cheltenham Oncology Centre and the Gloucestershire Hospitals NHS Trust.

Steve has worked as a publicist for the innovative x-ray artist, Hugh Turvey, who is also an advocate for the benefits of arts in health (http://www.x-rayartist.com/ It was Steve’s connections who helped secure the stunning Lo Cole imagery that makes our comms pop against the ubiquitous stock photography people shots that proliferate our industry.

So how on earth did he end up working with Seymour John!? Good question! Steve?

A mutual friend recommended me to Emlyn. I wasn’t in a rush to get back into business writing, so it’s been a slow burn, but the culture at Seymour John is extraordinary. I’ve worked with so many businesses over the last 20 years and never come across an organisation that is so progressive. I’ve always believed that there’s got to be some authenticity behind the marketing propaganda I produce and the way Seymour John does business is genuinely fresh and authentic, which makes my job easy. The older I get, the more I realise that enjoying one’s work is as much about the people you work with as anything else. At Seymour John, I’m working with a great bunch of people, so it was a no-brainer in the end!”

Steve keeps a day and a half a week free for other projects, which (he says!) helps keep his writing fresh. And when he’s not playing piano in Cheltenham’s premier funk and disco party band, he’s writing and recording his own music with collaborators the Forrester brothers (check out early 90s band This Picture who would have been the biggest band in the world had grunge not come along!!!). With three children who are growing frighteningly fast, he says it’s his way of working through his middle-age angst.

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